Beauty trends come and go. One day, you will be surprised that a new beauty trend would be emerging on the surface of the Internet with its groundbreaking and innovative concept, and people all over the world will go obsessed over it. The thing about these kinds of trends, however, is that they often become ‘fads’ — trends that are rather short-lived, the kind of trends that disappear as quickly as they have begun.
For a beauty trend to last, it has to be greatly beneficial to people of all ages and nationalities. It has to be widely general for the consumers, and it has to be something that famous people should have so it could have a following. One of the trends that would not end anytime soon would be the ‘eyebrows on fleek’ trend, wherein people are fawning over beautifully-grown eyebrows.
Many people, especially women, have difficulty dealing with eyebrows maintenance. Some over pluck them, ending up with thin brows. Not everyone is gifted with bushy brows as well, so for people who have naturally thin brows, they do the hassle of everyday eyebrow makeup. It is just desirable for people to have good eyebrows since they frame the face and could give a lasting good impression.
That is why when the microblading for eyebrows has emerged, everyone wants it as soon as possible, regardless of knowing and understanding the process thoroughly. The results in looking promising and serve as a solution to almost everyone who is looking for hassle-free eyebrows maintenance, so it is no surprise that people have bought the idea as soon as the concept came out.
What exactly is Microblading? We suggest that you get to know it better before getting it done on yourself. As much as it is exciting to get eyebrows on fleek, it is important to get 100% assurance that it will be an effective and safe procedure.
Just like how tattoo works, microblading involves the process using a hand-held tool. The pigment gets into the skin, but unlike in the regular tattoos, it does not go as deep. Hence why it is commonly referred to as a semi-permanent makeup. In spite of it being temporary, it could last for several months to years, depending on the frequency of your visits with a microblading artist.
Microblading uses fine lines of tattoo pigments to fill in your eyebrows, just like how you typically do your eyebrow makeup. The pigment is placed on a superficial layer of the skin that would result in a natural-looking finish.
Another good thing about this is that microblading typically lasts for as short as two hours, which would be ideal for people who are finding it hard to fit in cosmetic needs to their hectic everyday schedule. What you can expect after the procedure is that the initial colour would be darker, but it will soften into a lighter and more natural shade after about two weeks.
If you are worried about how much it will hurt, makeup artists usually apply a numbing cream to the eyebrow area to help minimize the pain. You still have to expect a little discomfort, but overall it would only take a small amount of pain. The needles are also single use to ensure your safety and proper hygiene, and the tools will be disinfected beforehand.
Browz is the first exclusive brow bar in the middle east, bringing the UK’s most talked about treatments to the UAE from feathered microblading, High Definition Brows to 3D Semi-permanent Makeup.
Contact us to be in with the trend!
Always learn, always grow, always be in awe. Your thoughts create your reality. Focusing on gratitude means the culture of a business is based on respect and growing as a team.
Passion is the driver behind the success of BROWZ founder, Michele Barclay.
A talented artist hailing from the United Kingdom, Michele is a specialist in Brows; Semi Permanent Makeup and all thing beauty and skin care. From an early age she had a focus and knew this was to be a lifelong industry for her.
At just 17, Michele started her beauty training, receiving a Higher Diploma in Beauty Therapy and Electrolysis. Quickly realising she excelled in specialist treatments, she gained certifications in advanced skin services such as Skin Tags, Thread Vein and Advanced Electrolysis plus Laser Hair removal. However, Michele always had a natural talent and steer towards SPMU and her love for brows.
An inspiring entrepreneur who opened her first salon at just 23, following this with several more across the UK. Adding to the plethora of experience Michele holds, she also launched a distribution business for a skin care line in her early career, as well as adding HD Brow trainer to her resume.
With a willingness and tenacity to learn the latest techniques and beauty technologies, Michele travelled across Europe to work with the best experts and celebrities in the business. During which time, she was a leading specialist for elite skin care brand Sisley, seeing the inner workings of the Paris Laboratory and conceptualised product for the brand.
The mum of two and meditation instructor fell in love with the Middle East, bringing her brow expertise to the region in 2005. Michele is a true visionary and saw a genuine gap in the market for custom brows. With some help from her daughter Yasmin, (who she lovingly calls her ‘biggest teacher’) BROWZ Dubai was born.
Michele’s calm and caring nature comes across in every aspect of her company. Personal development and nurturing her talented team of brow gurus, is her goal for establishing a successful business and growing the BROWZ family.
The aim is to be the number one beauty brand in the UAE and be a home from home for customers on their bespoke brow or skin care journey. With many new and exciting projects in the works Michele offers a beauty destination like no other.
"We fall in love with our customers and we are grateful they choose us and trust us. Our clients are the reason we are all here, doing what we love to do." - Michele Barclay.
Chloe is a BROWZ original, specialising in Semi Permanent Makeup with an impeccable skill for creating perfect Eyebrows, Eyeliner and Lip Blush. An international beauty trainer with a wealth of experience in the industry.
Dubbed the ‘Brow Queen’ by clients, her expertise has been highlighted across fashion and beauty titles including; Emirates Woman, Grazia ME and OK magazine.
A perfectionist who is always on the search for the latest course to enhance her skills and professional development. Whether it is a natural, glamorous or understated look, Chloe has you covered.
“Be your kind of beautiful and remember eyebrows are sisters not twins!”
Raveena is a true artist when it comes to aesthetics, specialising in High Definition Brows plus Lash and Brow Lifting techniques.
She received world class training at the global headquarters of HD Brows in the UK whilst also acquiring qualifications in makeup artistry.
Raveena’s unparalleled skill in being able to transform and enhance her client’s facial features, is second to none.
An established cosmetic therapist showcasing the best know-how with confidence and a special ability in making sure her clients are at ease.
As the first salon in the Middle East to launch the global trend of High Definition Brows, guests visiting Raveena will see why we are so in demand!
“Nothing makes a woman more beautiful than the belief that she is beautiful.”
With celebrities amongst her client book Rebecca is a sought-after brow artist. A veteran in Semi Permanent Makeup, defining the perfect arch comes as second nature.
Having previously worked in the spa environment, Rebecca took an opportunity to follow her talent for brows with training from the globally recognised High Definition Eyebrow brand, at their Notting Hill flagship store in London.
Wanting to pursue her dream of working internationally, she made the leap to make Dubai her home and was welcomed into the talented BROWZ family.
Rebecca not only offers the very best in treatment techniques but is an encyclopaedia of knowledge on beauty and wellness tips, offering a complete ‘holistic approach’ to all her customers.
“Speak with honesty, think with sincerity, act with integrity.”
Kersti is our resident Swiss Colour accredited international trainer, making her an expert in Micro Pigments for Semi Permanent Makeup. Specialising in Eyebrows, Eyeliner, Beauty Mark’s and Lip Blush she is a precision artist.
Kersti is fully trained in advanced skincare treatments, including Scalp Tricopigmentation, Collagen Boost facials plus Scar and Stretch Mark Reduction.
Hailing from Finland and with a wealth knowledge gained in Europe, she champions the highest standards in SPMU techniques.
Kersti’s variety of skills means at BROWZ we can elevate our treatment offerings to include skin confidence to our repertoire.
And her talents don’t end there. Being fluent in five languages takes any guess work out of guest communications.
“Beauty is being comfortable and confident in your own skin.”
A passionate artist hailing from the Ukraine with an extensive skill set including; Semi Permanent Brows, Eyelash Extensions, HD Brows, Henna Brows and Lash Lifting.
With extensive training in the beauty industry, she brings a fresh take on popular treatments, Alina’s previous nursing education offers unmeasurable benefits to her move into cosmetic tattooing.
An excellent curator with precision detail when it comes to elongating lashes that perfectly frame and balance the face.
Fluent in three languages including Russian, Alina is an in-demand therapist, shaping her way to a long and prosperous future with the talented BROWZ team.
“I find that nothing frames a face so beautifully like 100% confidence in yourself and confidence breeds beauty.”
Danielle is the BROWZ skincare guru, holding various diplomas from international beauty brands. Having worked in top salons across Scotland she has a plethora of experience and training in creating bespoke skin programs for clients.
Specialising in advanced treatments including Scar Removal, Signature Anti-Aging Facials and advanced Skincare Treatments, she uses the most advanced technology to drive top results.
Danielle’s gentle approach makes sure every client has the education and complete beauty routine to continue their rejuvenation outside the BROWZ villa.
And adding to her talent range, she is a master lash therapist offering a 360 beauty experience to guests.
“Being the skin care specialist, I can’t stress enough how important it is to invest in your skin as it has to represent you for a very long time.”
As a senior lash artist at BROWZ, Nancy is an expert at creating the perfect style. From understated extensions to a full and fluffy eye-opening look, Nancy listens and executes.
An established leader in her field with a range of qualifications including; Classic Individual Lashes, Express Lashes, Russian Volume, Mega Volume and Fantasy Lashes. Nancy focuses on making sure you have the ultimate lash goals.
Dedicating over 20 years to her profession with half her career based in the Middle East, across Bahrain and Dubai, she is a praised stylist with a passion for her work.
Nancy endeavours to keep abreast of latest techniques, offering optimum results. You won’t find a lash out of place.
“My philosophy is; do it with passion or just don’t do it at all. Every lash extension I create is a piece of art.”
Roisin is the BROWZ face and body expert with a passion for brows. Her experience spans ten years working in high end spas in her home country of Ireland.
With a wide variety of beauty qualifications plus HD Brows training, she is an in demand therapist; adding lash lifting, brow lifting and henna eyebrows to her many talents.
She adds a fresh skillset to the BROWZ team with her experience in custom facials and an abundance of skincare knowledge, bringing the latest beauty techniques to the table.
So, if you are looking for a clear complexion with a brow tidy at the same time, then Roisin has you covered.
“Always be yourself and don't be afraid to speak your mind or to dream out loud.”