If you rewind to 2018, the world was obsessed with perfectly sculpted, HD brows. A year later, that trend has officially died (RIP) and in its place is the boy brow. It’s equally bold yet more natural, fluffy, and (looks) untouched – we’re low key obsessed.
The bad news? Not everyone is #blessed with naturally thick, fluffy brows. The good news? You can fake it with brow lamination; a semi-permanent brow treatment that straightens, sets, and tints your brow hair leaving you with full, thick brows for up to eight weeks. For the DL, we spoke to brow lamination expert, Katie Humphreys from the House Of Beauty salon in the UK. Here’s everything you need to know:
What Is Brow Lamination?
Brow lamination is the latest brow treatment to blow up on Instagram and the results really do look amazing. The treatment reworks and tints your natural brow hairs to create a fuller shape. Katie explains; “This treatment will help give you a uniform, full brow shape. It’s all about natural, fluffy looking brows – we don’t like to create any harsh lines where the brows look unnatural.” She says the treatment is perfect for “Eyebrows that do not have symmetry: where the hairs follow a different pattern.”
To achieve this naturally full effect, Katie tells us; “The brows are brushed into place in a way where every hair follows the same direction of growth. We then brush them into a shape to create a very soft, natural arch.” Katie confirms it’s suitable “For nearly all skin types; however, a patch test is always carried out before the treatment to ensure no irritation or reaction occurs.”
How Brow Lamination Works
“The process involves straightening the brow hairs using a chemical solution so that they all stand in the desired direction. This will give you a full, fluffy brow shape that can last up to eight weeks,” Katie says.
Watch the whole process of brow lamination below:
Katie explained exactly what you can expect if you try brow lamination:
Step 1: “To start the treatment, we prepare the brows by cleaning them thoroughly so we can see the natural brow. Then, the client and I will assess what sort of shape and look we want to achieve.”
Step 2: “Next we apply the London Brow Step 1 Brow Lift Cream, this is left on for approx. five minutes depending on the density of the hair, there can be the odd tingling sensation with this, but nothing that would feel uncomfortable. The Brow Lift Cream softens the hair, which allows us to manipulate them to grow in a new direction.”
Step 3: “Secondly, we apply the London Brow Step 2 neutralizing cream to reconstitute the hair structure.”
Step 4: “Lastly, we apply a tint to achieve the desired color and shape using wax and thread.”
Post-Brow Lamination Appointment
Once the treatment is complete, Katie says, “The brows will look very sleek with a wet look. This wet look lasts for 24 hours and once washed will remain fluffy. If you want that glossy look, you can achieve it easily by applying a brow gel or serum.”
As with most semi-permanent treatments, there are certain things you should avoid post-treatment. Katie recommends avoiding hot showers and exercise for 24 hours in order to keep them dry. After the initial 24 hours, she says “you can wet and cleanse the face with any of your favorite products, which wouldn’t disrupt the shape of the brow.”
How Much Does Brow Lamination cost?
While microblading might set you back anywhere from $300 to $600, brow lamination is a fraction of the price, and usually costs just $50-60.
Brow Lamination Aftercare
Katie says, “At House Of Beauty, we provide our clients with a nourishing serum to use on their brows post-treatment. This ensures the brow hairs stay hydrated. Aside from this, there are various natural remedies you can use on the brows to keep them healthy and soft, such as coconut oil and castor oil.” We recommend castor oil, as it helps boost growth: simply apply a coating of castor oil using a Q-tip before your sleep.
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Chloe is one of our BROWZ “Originals”, she has a wealth of experience in the industry having opened her own salon in the UK at the tender age of 17 before moving to Dubai. An international trainer & brow guru Chloe regularly sharpens her skills and continues to take courses worldwide, enhancing her professional development. She also specialised in Semi Permanent Eyeliner and Lip Blush offering every variation to these sought after treatments. Chloe includes Microblading in her repertoire developing our popular style, natural and fluffy!
Chloe is often referred to as the ‘Brow Queen’ by her loyal clients and has featured in a plethora of magazines such as:
Emirates Woman, Grazia ME and OK magazine.
‘Whether it be natural, glamorous or understated Semi Permanent Make-up you are after, I can help! I have a wealth of experience in creating the perfect look just for you.’
Raveena a European & UAE Hospitality Graduate originally commenced her career within the luxury 5 star hotels of Dubai.
Working with brands such as EMAAR & Jumeriah with prestige properties such as the iconic Burj Al Arab Raveena excels in a flawless guest journey for those visiting BROWZ
Utilizing her hospitality background with her training & accreditations in Beauty Raveena is testament of the flawless service you can undoubtfully find at BROWZ Dubai. Having trained at the global headquarters of HD Brows in the UK while also holding a qualification in make-up artistry.
Specializing in HD Brows and lash and brow lifting Raveena will magically transform & enhance your facial features while ensuring all her guests are totally at ease.
As the first Salon in the Middle East to launch the global trend of High Definition Brows guests visiting Raveena will see why we are so in demand & have a long waiting list!
After many years working in spas Rebecca decided to expand her knowledge and moved into a salon environment where she found her passion for eyebrows. With a natural talent for transforming brows to enhance the natural features of her clients faces Rebecca landed the opportunity to work with the globally famous High Definition Eyebrow brand. Based at their Notting hill flagship store in London Rebecca excelled in her eyebrow talent having had a large base of VIPs & celebrity clients.
It was this success that inspired Rebecca to further grow her skills while also taking an opportunity to work internationally. It was this vision that brought her to Dubai and join the professional team of artists at BROWZ.
Being the number one brow bar in the UAE drove Rebecca to secure a position within the BROWZ team while also expand her skills in the art of semi-permanent make-up and microblading of eyebrows.
A sought after artist Rebecca not only offers the very best in treatment techniques but is a encyclopaedia of knowledge on beauty and wellness tips offering a complete “holistic approach”.
Simona originally hailing from Lithuania takes her talent in Microblading and Ombre to BROWZ. Holding an accolade of awards and certificates for her masterpiece creations.
With qualifications spanning from Professional Make-up Artistry, Arabic Fashion to a host of Eyelash Extension Credentials.
Simona works with her guests to achieve their dream brows with her skill and natural flair.
It was Simona’s artistic drive that progressed her into Microblading holding the Phi Brows certification.
Simona passion for Make-up & all things beauty is clearly visible on interacting with her and her innate ability to completely make her guests feel at ease & comfortable while she wows them with her work.
Award Winning Professional with over 13 years experience in the Beauty & Aesthetic industry. Entrepreneurial, intelligent & hardworking therapist who works under own initiative but also as part of a team. Professional at all times & welcomes new challenges. The 2015 winner of Beauty Therapist of the Year UK for English Beauty Awards.
Carla’s Awards & Accolades Range From:
– NVQ Level 3 in Beauty Therapy
– Diploma Of Excellence Cosmetic Tattooing and Semi Permanent Makeup FTGLTD
– LVL lash Enhance & Theory NOVEAU LASH GROUP Accredited
– High Definition Brows Artist Accredited
BROWZ Resident lash and Brow Artist Carla brings to our studio her wealth of experience and passion for the beauty industry. Daily you can find Carla designing, perfecting & transforming eyebrows with her flair for the globally famous High Definition Brows technique and Ombre Brows.
HD Brows is a unique and revolutionary treatment that will transform your eyebrows into the perfect shape, enhancing your facial structure dramatically.
It is the quickest way to magically transform your face. Using a Brow mapping technique that will help us decide the perfect brow for you.
Ombre Brows is a Semi Permanent Powdered Technique for clients who prefer fuller result than hair strokes but still very soft.
The tails of the brow are darker and fade into a light beginning to the brow, giving a perfect Ombre makeup affect.
Recently added to her host of credentials Carla now offers effective removal of old pigmentation work. Treatments are fast, effective yet gentle on the skin with limited downtime after each session.
Carla looks forward to welcoming clients to BROWZ for a consultation to discuss the best option to achieve their beauty requirements.
Kersti originally hailing from Finland is the BROWZ team Swiss Color Accredited Trainer who worked in Europe as both a top SPM artist & trainer championing the highest standards in Semi Permanent Make-up technique.
Swiss Color® is a Swiss global brand with expertise in micro pigments for permanent make up and microblading.
Specialising in Microblading, Beauty Spot, Eye liner & Lip Blush Kersti is incredibly talented with her art of precision evident in all her semi permanent make-up results. Kersti also offers more advanced treatments such as Scalp Trico pigmentation, facial Meso Collagen Boost and Scar/Stretch mark removal. Fluent in 5 different languages Kersti can communicate to ensure all guest expectations are clearly understood & executed.
With her passion for travel Kersti spent many years as a Flight Attendant travelling the globe whereby she educated herself on the style techniques trending across the continents brings to BROWZ a wealth of knowledge & experience elevating the already exceptional team we have in place.
Our Artist Alina comes to Dubai from Ukraine. Speaking 3 different languages including Russian with an education in Law and nursing Alina has found her passion in the beauty industry.
Crazy about lashes and brows with a keen eye for detail, steady hand and artistic flair Alina can create the most wonderful beauty enhancements. Alina’s skills range from treatments such as Microblading, Eyelash Extensions, HD and Henna brows, Lash Lifting while she recently introduced the latest in beauty trends “Brow Lift” (known as lamination) to her host of skills.
Alina looks forward to welcoming new clients to BROWZ and creating wonderful experiences for all her guests.
Originating from Aberdeen in Scotland Danielle brings to BROWZ a wealth of experience. Having worked in many of the top beauty salons across the North of Scotland Danielle holds NVQ beauty qualifications among various diplomas in International Skincare brands such as ESPA.
Joining BROWZ as our skincare expert Danielle offers guests a bespoke skincare consultation whereby she supports guests to choose the most effective skincare for their skin concerns. Danielle uses her vast knowledge to educate on how to incorporate these results driven products into a daily routine.
Specialising in more advanced treatments such as Scar Removal and Meso Collagen Boost Facial guests can achieve their dream skin with the support of a full bespoke program. Also a lash Artist Danielle offers our grooming clients her first hand expertise in lash lifting the most recent concept in enhancing and elongating Eyelashes.
Visit Danielle today for your FREE consultation & more information.
Nancy our Senior Lash Artist has spent the last 10 years working with the Middle East ladies in various luxury salons across Bahrain & Dubai. A passionate and creative Professional Lash Artist she has a proven track record of show-stopping results.
Qualified in many aspects of beauty therapist Nancy has spent almost 20 years in the industry and can anticipate her guests needs & deliver accordingly.
I wish to become one of the most sought-after artists in my field of expertise is Nancy’s dream and she welcomes ladies to book their Eyelash services with her & experience the amazing results this treatment has to offer.