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If you rewind to 2018, the world was obsessed with perfectly sculpted, HD brows. A year later, that trend has officially died (RIP) and in its place is the boy brow. It’s equally bold yet more natural, fluffy, and (looks) untouched – we’re low key obsessed.
The bad news? Not everyone is #blessed with naturally thick, fluffy brows. The good news? You can fake it with brow lamination; a semi-permanent brow treatment that straightens, sets, and tints your brow hair leaving you with full, thick brows for up to eight weeks. For the DL, we spoke to brow lamination expert, Katie Humphreys from the House Of Beauty salon in the UK. Here’s everything you need to know:
What Is Brow Lamination?
Brow lamination is the latest brow treatment to blow up on Instagram and the results really do look amazing. The treatment reworks and tints your natural brow hairs to create a fuller shape. Katie explains; “This treatment will help give you a uniform, full brow shape. It’s all about natural, fluffy looking brows – we don’t like to create any harsh lines where the brows look unnatural.” She says the treatment is perfect for “Eyebrows that do not have symmetry: where the hairs follow a different pattern.”
To achieve this naturally full effect, Katie tells us; “The brows are brushed into place in a way where every hair follows the same direction of growth. We then brush them into a shape to create a very soft, natural arch.” Katie confirms it’s suitable “For nearly all skin types; however, a patch test is always carried out before the treatment to ensure no irritation or reaction occurs.”
How Brow Lamination Works
“The process involves straightening the brow hairs using a chemical solution so that they all stand in the desired direction. This will give you a full, fluffy brow shape that can last up to eight weeks,” Katie says.
Watch the whole process of brow lamination below:
Katie explained exactly what you can expect if you try brow lamination:
Step 1: “To start the treatment, we prepare the brows by cleaning them thoroughly so we can see the natural brow. Then, the client and I will assess what sort of shape and look we want to achieve.”
Step 2: “Next we apply the London Brow Step 1 Brow Lift Cream, this is left on for approx. five minutes depending on the density of the hair, there can be the odd tingling sensation with this, but nothing that would feel uncomfortable. The Brow Lift Cream softens the hair, which allows us to manipulate them to grow in a new direction.”
Step 3: “Secondly, we apply the London Brow Step 2 neutralizing cream to reconstitute the hair structure.”
Step 4: “Lastly, we apply a tint to achieve the desired color and shape using wax and thread.”
Post-Brow Lamination Appointment
Once the treatment is complete, Katie says, “The brows will look very sleek with a wet look. This wet look lasts for 24 hours and once washed will remain fluffy. If you want that glossy look, you can achieve it easily by applying a brow gel or serum.”
As with most semi-permanent treatments, there are certain things you should avoid post-treatment. Katie recommends avoiding hot showers and exercise for 24 hours in order to keep them dry. After the initial 24 hours, she says “you can wet and cleanse the face with any of your favorite products, which wouldn’t disrupt the shape of the brow.”
How Much Does Brow Lamination cost?
While microblading might set you back anywhere from $300 to $600, brow lamination is a fraction of the price, and usually costs just $50-60.
Brow Lamination Aftercare
Katie says, “At House Of Beauty, we provide our clients with a nourishing serum to use on their brows post-treatment. This ensures the brow hairs stay hydrated. Aside from this, there are various natural remedies you can use on the brows to keep them healthy and soft, such as coconut oil and castor oil.” We recommend castor oil, as it helps boost growth: simply apply a coating of castor oil using a Q-tip before your sleep.
For more brow tips, please visit!
100% Geninue
Raveena is a true artist when it comes to aesthetics, specialising in High Definition
Brows plus Lash and Brow Lifting techniques.
She received world class training at the global headquarters of HD Brows in the UK
whilst also acquiring qualifications in makeup artistry.
Raveena’s unparalleled skill in being able to transform and enhance her client’s
facial features, is second to none.
An establish cosmetic therapist showcasing the best know-how with confidence and
a special ability in making sure her clients are at ease.
As the first salon in the Middle East to launch the global trend of High Definition
Brows, guests visiting Raveena will see why we are so in demand!
“Nothing makes a woman more beautiful than the belief that she is beautiful.”
RAVEENA, HD & LASH LIFTING ARTIST
Kersti is our resident Swiss Colour accredited international trainer, making her an
expert in Micro Pigments for Semi Permanent Makeup. Specialising in Eyebrows,
Eyeliner, Beauty Mark’s and Lip Blush she is a precision artist.
Kersti is fully trained in advanced skincare treatments, including Scalp
Tricopigmentation, Collagen Boost facials plus Scar and Stretch Mark Reduction.
Hailing from Finland and with a wealth knowledge gained in Europe, she champions
the highest standards in SPMU techniques.
Kersti’s variety of skills means at BROWZ we can elevate our treatment offerings to
include skin confidence to our repertoire.
And her talents don’t end there. Being fluent in five languages takes any guess work
out of guest communications.
“Beauty is being comfortable and confident in your own skin.”
-KERSTI, SENIOR SPMU ARTIST AND INTERNATIONAL TRAINER
A passionate artist hailing from the Ukraine with an extensive skill set including;
Semi Permanent Brows, Eyelash Extensions, HD Brows, Henna Brows and Lash
Lifting.
With extensive training in the beauty industry, she brings a fresh take on popular
treatments, Alina’s previous nursing education offers unmeasurable benefits to her
move into cosmetic tattooing.
An excellent curator with precision detail when it comes to elongating lashes that
perfectly frame and balance the face.
Fluent in three languages including Russian, Alina is an in-demand therapist,
shaping her way to a long and prosperous future with the talented BROWZ team.
“I find that nothing frames a face so beautifully like 100% confidence in
yourself and confidence breeds beauty.”
- ALINA, SEMI PERMANENT BROWS & LASH ARTIST
Visiting therapist Bronagh divides her time between the UAE and Northern Ireland. Her expertise in HD Brows and Brow Lamination (Brow Lift) makes her a perfect fit for us.
Highlights and successes of her full and varied portfolio include being shortlisted to go to the MTV EMAs for an HD Brow competition, working at Boohoo HQ In Manchester, a fully trained HD pro stylist, a photoshoot with make-up queen Lucy Marie, and qualified brow educator.
Before her brow passion came calling, Bronagh put her Education degree to good use, employed in a secondary school supporting children with additional needs.
Bronagh champions enhancing and improving your natural effect, so no drastic brow changes. Her go-to is a pro pencil and brow glue to achieve a textured and fluffy stylish look.
With celebrities amongst her client book Rebecca is a sought-after brow artist. A veteran in Semi Permanent Makeup, defining the perfect arch comes as second nature.
Having previously worked in the spa environment, Rebecca took an opportunity to follow her talent for brows with training from the globally recognised High Definition Eyebrow brand, at their Notting Hill flagship store in London.
Wanting to pursue her dream of working internationally, she made the leap to make Dubai her home and was welcomed into the talented BROWZ family.
Rebecca not only offers the very best in treatment techniques but is an encyclopaedia of knowledge on beauty and wellness tips, offering a complete ‘holistic approach’ to all her customers.
“Speak with honesty, think with sincerity, act with integrity.”
- REBECCA, SEMI PERMANENT BROW & HD BROW ARTIST
Tayla is a superbly talented Facialist and Beauty Therapist, with an impressive 10 years’ experience and much-welcomed addition to BROWZ.
Her highlights and successes include time spent working in luxury hotel day spas, brand representation for Space NK in London, Emirates airline cabin crew, trainer for Alpha-H in UK/Ireland, and working for Chanel in fragrance, skin, and beauty.
Tayla completed her Diploma in Beauty Therapy in her native Australia and has seen how the beauty industry operates in many different countries, working with multiple cultures and skin types. Her number one passion has always been seeing the before and after of skin.
Tayla appreciates how crucial it is to stay on top of your skin game. You can always spend money on clothes, shoes, handbags, but your skin is for life. It’s something you should really invest in!
An internationally recognised artist with more than 20 years in the beauty industry, Tatiana is a sought after therapist and trainer.
Specialising in lip blush treatments, Stardust eyeliner technique and laser removal
of unwanted Semi Permanent Makeup.
With a list of qualifications spanning a decade, Tatiana has a wealth of knowledge ranging from Micropigmentation and Perfect Brows certificates to Laser and Intense Pulsed Light Treatment training.
An expert in her craft, she has developed a popular style in correcting darker lip colourings.
Tatiana also brings her specialist skill of precision tattoo removal to the BROWZ guest.
Conference speaker and Semi Permanent Makeup Championship Judge, completes her packed resume.
“The beauty is in the details.”
- TATIANA, LIP BLUSH SPECIALIST & TATTOO REMOVAL
Guest Experience is in the safe hands of Gabriela, who left her native New York to live in Dubai and join our thriving team.
Her many career successes include working in luxury hotels, passing Forbes training twice, and consistently growing and evolving professionally and personally. Invigorating her team and colleagues is a key priority, as is creating a vibrant atmosphere full of good vibes. She’s a firm fan of thinking outside the box to grow the business.
Gabriela’s beauty routine and way of calming down after a long day is masking listening to soothing music. It energizes her and brings out a radiant glow.
It is up to UK-born Hollie to research and source up-and-coming brands across the globe, making sure BROWZ stays top of the beauty game.
Her appreciation for beauty, make-up, and skincare means she’s always hunting for the most up to date and latest inventions. She introduced BROWZ to German Brand M2 Beauté and has us all hooked, she applies their Eyelash Activating Serum every night to grow lashes 50% longer and prevent fallout. She is also a lover of Natura Bisse’s Diamond White Rich Luxury Cleanse, and 111Skin Rose Gold Illuminating Facial Mask.
When it comes to the perfect lashes, Sienna has the tools to lift, fluff and enhance your natural lash line.
With over nine years’ experience in the beauty industry and a range of qualifications including; Dermalogica, Lycon and Lash Perfect training she uses the most up to date techniques to create your desired look.
Her training as a beauty therapist has propelled her to become an expert lash technician. Adding to her skillset, Sienna is also an establish lash trainer in Dubai.
Hailing from the Philippines she is praised for her professionalism and attention to detail, making sure every lash has its place.
The lash professional of choice for many BROWZ guests.
“Don’t hesitate to learn new things, you never know what might be around the corner.”
- SIENNA, LASH EXTENSION ARTIST
A highly skilled practitioner with more than 20 years’ experience within the European beauty market. A leader in Semi Permanent Makeup, Ombre Brows and Aquarelle lip techniques; creating the perfect natural finish.
Monika holds the British VTCT Level 4 qualification, one of the highest international qualifications for SPMU and is also a Permanent Makeup Assessor and Internal Quality Verifier in the UK - plus add trainer to her portfolio.
Her range of qualifications has brought her to take to the stage as speaker and panellist at many high profile global beauty conferences.
An expert in her field ensuring top level standards in safety with the belief that quality work is maintained with constant personal improvement.
“Every woman is your sister; treat her accordingly.”
- MONIKA, SENIOR SEMI PERMANENT MAKEUP ARTIST
A master brow lamination and lash creator with a passion for beauty, Daria knows the exact arch to suit every face, while focusing on bringing out the natural beauty.
With an abundance of training and qualifications behind her, Daria took the next step to add trainer to her portfolio, showcasing the latest techniques to the BROWZ team.
Originally from Russia, she has a natural flair for brow shaping and an astute eye for obtaining top lash results, to enhance clients individual need.
Guests applaud her innate ability to make treatments relaxed and comfortable while receiving an impeccable beauty experience.
“My goal is to become the best brow & lash artist. The quality of my work will tell you about me better than any words can.” - DASHA, BROW LAMINATION & LASH ARTIST
Tasleem is a proficient brow artist with impeccable attention to detail. A specialist in HD brows, waxing, threading, lash tinting, brow tinting and brow lamination.
With over 16 years’ experience in the industry and a diploma in hair and beauty, plus a certificate in Semi Permanent Makeup, Tasleem will set you on the right path for the perfect brow reshape.
Her skill and technique for precision waxing and threading is second to none, with the artistic ability to transform an eyebrow using these traditional methods.
With a goal to be the top brow therapist in the region, she is committed to adding to her skill base and learning new technologies and specialist treatments. Tasleem is a sought after brow guru, who has a glowing reputation having worked in salons across Dubai for the last 13 years.
Tasleem’s dedication and commitment to her career is evident in the results clients see.
“Being confident in what you do, is the best way to learn and develop.” - TASLEEM, HD BROW ARTIST
As a senior lash artist at BROWZ, Nancy is an expert at creating the perfect style. From understated extensions to a full and fluffy eye-opening look, Nancy listens and executes.
An established leader in her field with a range of qualifications including; Classic Individual Lashes, Express Lashes, Russian Volume, Mega Volume and Fantasy Lashes. Nancy focuses on making sure you have the ultimate lash goals.
Dedicating over 20 years to her profession with half her career based in the Middle East, across Bahrain and Dubai, she is a praised stylist with a passion for her work.
Nancy endeavours to keep abreast of latest techniques, offering optimum results. You won’t find a lash out of place.
“My philosophy is; do it with passion or just don’t do it at all. Every lash extension I create is a piece of art.”
-NANCY, LASH ARTIST